With experience on global brands in the CPG, Retail, Beverage and Grocery categories, Davis Elen is perfectly suited to help accelerate Purity Coffee’s growth into a market leader by delivering inspired, brand right creative, and a comprehensive media plan. To achieve this, the coffee company has just named LA based Davis Elen Advertising as its agency of record. With a focus on long-term growth, its next phase is dedicated to significantly increasing consumer awareness of the health benefits of scientifically formulated coffee.
5000 list with little to no advertising is proof that Purity's creation of the healthy coffee category has established a new, hyper growth segment within the established coffee industry. With over 11,000 reviews at an average of 4.8/5 stars, Purity Coffee has earned a loyal customer base that believes in the benefits of this approach to coffee making.Īchieving number 193 on the Inc. This work has enabled us to develop customized blends targeting specific health issues.”Ĭonsumers are responding. “ Specifically, in 2021, we increased our commitment to using regenerative farming practices in our production, increased lab testing of our coffees, and consolidated research regarding the benefits of coffee on health outcomes. We apply scientific research to each step of the coffee production process,” says Andrew Salisbury, Founder and CEO of Purity Coffee. “Many coffee companies may be notable for adding to coffee, we’re focused on simplifying it. That simple idea has Purity Coffee arriving on the scene as a disrupter, creating a whole new category of healthy coffee within the world's most beloved beverage industry. to deliver a best-in-class coffee designed to improve people's health. How? If you ask its founders, they will tell you it is because of one simple idea. The result is Purity Coffee being catapulted into the top 200 of the prestigious Inc. In the three years to follow, Purity Coffee would grow its revenue by 2,224% and today, it’s holding on to nearly 90% of its subscribers. The subscription-based “healthy coffee” company has less than 10 employees and is the only brand in its class that is privately funded, yet, it has seen exponential growth since its launch in 2016. 01, 2021 (GLOBE NEWSWIRE) - In the $100b coffee industry, Purity Coffee finds itself making a lot of noise lately.
2000%+ Sales Growth Lands Disruptive Coffee Company at #193 Overall, and #9 in the Food and Beverage Category
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